'Consistently mind-blowing!”- Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive “An eye-opening, thought-provoking book that encourages us to take a good, hard look at ourselves.” He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world.”- Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals “Todd Rose has achieved a rare feat: he is both provocative and right. An eye-opening, thought-provoking book that encourages us to take a good, hard look at ourselves.”- Booklist “Rose explores the ways in which our tendency to mistake self-assurance for expertise, to base choices on what we think other people will choose, and to confuse a vocal fringe element for an actual majority cause us to make bad decisions. Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife Move over, truthiness: Todd Rose is here with science and stories to help us rethink our questionable assumptions and abandon our inaccurate beliefs.” “An illuminating analysis of why groups believe things their members don’t-and how we can fight groupthink. **Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science**

Rose offers a counterintuitive yet empowering explanation for how we can bridge our inference gap, make decisions with a newfound clarity, and achieve fulfillment. Using originally researched data, Collective Illusions shows us where we get things wrong and, just as important, how we can be authentic in forming opinions while valuing truth. Most of us would rather be fully in sync with the social norms of our respective groups than be true to who we are. Todd Rose proves that the answer is hard-wired in our DNA: our brains are more socially dependent than we realize or dare to accept.

The question is, Why do we keep believing the lies and hurting ourselves? From toilet paper shortages to kidneys that get thrown away rather than used for transplants from racial segregation to the perceived “electability” of women in politics from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. The desire to fit in is one of the most powerful, least understood forces in society. Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions-making us dangerously mistrustful as a society and needlessly unhappy as individuals.

Collective illusions by todd rose